Jordan Feise is a Content Marketing Manager at Gong, a software company specializing in revenue intelligence solutions for B2B sales teams. In 2021, Gong secured series E funding at a $7.25 billion valuation.

⭐ ⭐ ⭐ ⭐ ⭐

“Before we hired Eddie to create the landing pages for our content,” said Jordan, “we had a very specific downloads goal. Eddie’s campaign doubled our goal with only half the list. This transformed our thinking.”

Justin Welsh is a wildly successful creator, known for building a one-person, $10M online business.

⭐ ⭐ ⭐ ⭐ ⭐

“I had a ​Private Working Session​ with Eddie,” said Justin. “ He walked me through his TLP system, explaining the principles and showing me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $10 million in sales.”

Adam Goyette was the VP of Marketing at G2, a Chicago-based software marketplace with 3 million reviews covering more than 100K products. In 2021, G2 raised $157M at a $1.1 billion valuation.

⭐ ⭐ ⭐ ⭐ ⭐

“Eddie was the Copy Chief at G2 for almost 3 years,” said Adam. “He would routinely get our campaign landing pages converting at over 60 percent—especially those promoting content or information, reports, articles, webinars, even sales demos.”

Esther Trapadoux is the Growth Marketing Manager at Amplitude, a tech company specializing in digital analytics software. In 2021, Amplitude was listed publicly at a market cap of $7.1 billion.

⭐ ⭐ ⭐ ⭐ ⭐

“We hired Eddie to create the landing page for an upcoming lead-gen webinar we were hosting,” said Esther. “Eddie's version drove unprecedented results, including a 5X clickthrough rate and easily 3X overall conversions. It was truly amazing.”

Devin Reed founded The Reeder, a newsletter and marketing consultancy that helps B2B marketing teams develop and deliver top-of-funnel content programs.

⭐ ⭐ ⭐ ⭐ ⭐

“Thank you to Eddie Shleyner for rewriting my newsletter landing page,” said Devin. “The one I wrote was good, but what he did doubled my conversion rate. Phenomenal work. I’m grateful. Not only was the campaign a huge success, but it opened my eyes to a new way of creating content.”

Chris Bradford is the Product Director at Bee Digital, a marketing agency serving the education and ed-tech sectors in the UK and US.

⭐ ⭐ ⭐ ⭐ ⭐

“Transformational Landing Pages was an absolute game-changer,” said Chris. “After taking the training, we immediately implemented Eddie's process on a low-performing landing page and saw conversions jump from 7% to 28% almost overnight. Astonishing.”

Nathan Baugh founded World Builders, a newsletter about storytelling with more than 87,500 email subscribers.

⭐ ⭐ ⭐ ⭐ ⭐

“I've created 2 new landing pages over the last 6 months,” said Nathan. “One converts horribly while the other converts incredibly well. Some weird stats: The horrible converting one is priced at $99. The incredibly well converting one is priced at $499. The obvious answer is an audience mismatch…people expect story related stuff from me, not 'grow your writing business.' Sure that matters but let's be real not a <1% to 18%+ jump. So what's the difference? Very simply…I ran the second LP through Eddie Shleyner’s entire Transformational Landing Pages training…and haven't put that effort into the first.”

Dr. Ulrich Sperling supports companies in bio-tech, diagnostics, healthcare, agri-tech, chemistry, and scientific services—from start-ups to established brands—always with the same goal: create strategic clarity so that growth is possible.

⭐ ⭐ ⭐ ⭐ ⭐

“I took the course,” said ulrich, “and half an hour later applied everything I had learned in a client project. The client loved it. What more can you ask for?”

Thibaut Souyris is a newsletter operator, online course creator, and founder of SalesLabs.

⭐ ⭐ ⭐ ⭐ ⭐

“I bought Transformational Landing Pages,” said Thibaut, “and it was an excellent investment. I was able to build a killer landing page and generate over $10,000 in less than a week.”

A small sample of what’s inside:

✅ Believe it or not, my salient goal when creating this course had nothing to do with landing pages, but because it was created with this purpose, you're much more likely to retain (and actually apply) the conversion-boosting techniques and principles I teach inside across every landing page you develop moving forward.
​➜ see lesson A1

✅ I used the most engaging course I took in college as the foundation for teaching TLP. I wasn’t even passionate about the subject…but the way my professor taught the curriculum made absorbing the lessons effortless (even addictive), which is why I borrowed his techniques to teach you.
​➜ see lesson A2

✅ Even good copywriters commit this typical landing page mistake, making it incredibly difficult to achieve a high conversion rate.
​➜ see lesson A3

✅ This “classic” teaching method I use throughout TLP will literally create new neural pathways in your brain, so each lesson is hard-hitting, vivid, and memorable.
​➜ see lesson A4

And much more…

A small sample of what’s inside:

✅ One of the greatest copywriters of the 20th century worked by this simple, 14-word motto—and it still applies today (especially on landing pages).
​➜ see lesson B2

✅ The best landing pages work to achieve these 4 core objectives. Those that don’t could be leaving untold conversions on the table.
​➜ see lesson B3

✅ This is one of the worst landing pages I’ve seen—and it was created by a renowned marketer! (If they can make these mistakes, anyone can.)
​➜ see lesson C1

✅ This “ideal landing page” is your transformational blueprint: use it with the companion template (clearly labeled, color-coordinated, and presented side-by-side) so you’ll never need to guess when formatting a landing page.
​➜ see lesson C2 + C3

And much more…

A small sample of what’s inside:

✅ This foundational difference between copywriting and in-person sales actually drives every “mass sales” asset (including your next landing page).
​➜ see Module 3: Introduction

✅ For decades, marketers have been utterly derailed by this research mistake. But there's a lesser known and more effective (not to mention easier) way to deeply understand your audience.
​➜ see lesson D1

✅ How to write honest, authentic, remarkably personal landing page copy, especially in The AI Age. (This principle forever changed my research process.)
​➜ see lesson D2

✅ It’s a fact: the stories and ideas people genuinely connect with—and feel most profoundly—are born here. Use them to build your landing pages.
​➜ see lesson D3

✅ How to make your landing page copy sound “unnatural” and “contrived” and “shallow” (even if you’re a fine writer).
​➜ see lesson D4

✅ Many elite copywriters embrace this unorthodox ethos. (It’s the essence of our craft, the thing that makes this discipline so beautiful—and lucrative.)
​➜ see lesson D5

✅ “Truth Serum” interviews: use this 2-step technique to keep customers talking, sharing honest and often original insights about your product or service (things even AI couldn't reveal).
​➜ see lesson D6

✅ The most important section of your landing page has these 6 essential elements, each with its own specific purpose to fulfill. (Complete breakdown inside.)
​➜ see lesson E1

✅ This concept helped Joe Sugarman create some of the most successful print ads of all time. (Now you can use it to create undeniably addictive landing pages.)
​➜ see lesson E1

✅ Confusion kills conversions: so use this unique sentence style to create unquestionable clarity for visitors (as soon as they open your page).
​➜ see lesson E2

✅ This is the simplest, most repeatable approach I know for writing powerful landing page headlines that capture attention and resonate with your market.
​➜ see lesson E3

✅ You can use this technique—applied by history's most persuasive people—on your next landing page to create “vivid worlds” in the mind’s eye of the prospect.
​➜ see lesson E4

✅ Psychology tells us that motivating anyone to do just about anything (including converting on your landing page) boils down to these 3 incentives.
​➜ see lesson E6

✅ This mechanism is like “conversion insurance” for your landing page—designed specifically for on-the-fence prospects, you can use it to reliably capture emails for your nurturing and re-marketing campaigns.
​➜ see lesson E6

✅ How to use images to support and enhance the copy on your landing page.
​➜ see lesson E7

✅ The “forgotten” conversion rule: many landing pages don’t follow it, which feels unconscionable to me because it will almost always decrease bounce rate.
​➜ see lesson F1

✅ What should you create first: your ad or your landing page? (Get it right because your campaign depends on it.)
​➜ see lesson F2

And much more…

You'll get a recap of what you learned and a quick congrats for completing 34% of the course :)

Onward!

A small sample of what’s inside:

✅ This is hands down the single-most important copywriting skill: part art, part science, it will forever be used by direct marketers to create the intense curiosity and intrigue necessary to compel action.
​➜ see Module 5: Introduction

✅ Nothing propelled my copywriting career further and faster than this deceptively simple exercise. (Do it five days a week for a month, and your writing will drastically improve. Do it five days a week for a year, and you’ll write better landing pages than most professional copywriters.)
​➜ see lesson G2

✅ Want to book more demo calls? Use this step-by-step process to create your demo-request page.
​➜ see lesson G4

✅ “Clickbait” vs great copy: 3 easy ways to tell the difference.
​➜ see lesson G5

✅ This is probably the hardest, most intimidating way to write copy: avoid it to preserve your confidence and write better copy, faster.
​➜ see lesson H1

✅ This is the most significant productivity strategy I learned from my creative mentor: prolific author, cartoonist, screenwriter, and co-founder of The Onion, Scott Dikkers.
​➜ see lesson H2

✅ By simply combining these 2 elements, you’re almost guaranteed to make the claims on your landing page more believable. (And no, neither one is “social proof”.)
​➜ see lesson H3

✅ Why long copy is often more compelling and persuasive than short copy (demonstrated using this 58-word vs a 19-word example).
​➜ see lesson H5

✅ How to basically “force” your landing page visitors to read your copy. (Don’t worry, people actually enjoy this—and even welcome it.)
​➜ see lesson H6

✅ “Jargon as a Strategy” (JaaS): when, why, and how to use industry-specific terms and acumen on your landing page (and when to absolutely avoid it).
​➜ see lesson H7

✅ Consciously or otherwise, these 2 “word types” almost always repel prospects, especially if you’re selling an info-product. (No, these words are not “jargon” but they can be just as common.)
​➜ see lesson H8 + H9

✅ How to “program” your brain (or AI) to quickly and repeatedly write compelling hooks for headlines, subject lines, fascinations, etc. using my unique, 3-step process: I hold nothing back, demonstrating each step against 18 clear examples. (Plus...I share a template you can use to visually and systematically develop this skill until it’s like second nature.)
​➜ see lesson I1

✅ Ideal when working with AI, this technique will help you find the most compelling and valuable tidbits in a sea of information. (And then use those tidbits to “fascinate” any type of content: audio, video, or writing.)
​➜ see lesson I2

✅ The “Curse of Knowledge” antidote: this little-known ‘if/then’ technique will help you see your writing objectively (no matter how close you are to it).
​➜ see lesson I3

✅ 18 “fascination filters” you can apply to basically any piece of information (as long as it’s valuable to your market) to create irresistible headlines, subheads, email subject lines, and more.
​➜ see lesson I4

✅ This subtle “punctuation trick” can revitalize an old product, making it feel new, fresh, and exciting to your market again. (It can also be used to differentiate a commodity.)
​➜ see lesson I5

And much more…

You'll get one more recap of what you learned and another congrats for completing 80% of the course :)

Final stretch...

A small sample of what’s inside:

✅ You must assume every visitor to your landing page is asking this all-important question. (Because your conversion rate depends on how well you answer it.)
​➜ see Module 7: Introduction

✅ This feeling is behind just about every conversion on your landing page. (Discover how to create it—harness it, convey it—and your conversions should soar.)
​➜ see lesson K1

✅ “America’s Greatest Living Copywriter” shared the smartest, most effective way to display logos and awards in a sales letter. So I applied his methodology to landing pages and response rates increased.
​➜ see lesson K2

✅ How to design guarantees for paid products vs free products.
​➜ see lesson K3

✅ Statistics psychology: when numbers work for you—and possibly against you.
​➜ see lesson K4

✅ Instant credibility: properly leveraging this evolutionary trait (present in all humans) can make people immediately trust your claims—without even reading all of your copy.
​➜ see lesson L3

✅ How to edit, format, and display testimonials for maximum readability—and effect.
​➜ see lesson L3

✅ Combine this tool, template, and technique to put your testimonial collection on auto-pilot. (Simply set it up and let it run—and social proof for your landing page will continuously come to you.)
​➜ see lesson L4

And much more…

A small sample of what’s inside:

✅ 4 ways to reliably “manufacture” urgency on your landing page, creating offers that compel visitors to act much faster. (In some cases, these techniques will even create a feeding frenzy the moment you launch your campaign.)
​➜ see lesson M1

✅ Is your conversion rate stifled due to this (obscenely common) landing page blunder?
​➜ see lesson M2

✅ "Conversion cannibalization”—what is it, why it happens, and why it can sometimes be a necessary evil.
​➜ see lesson M3

✅ This unsung technique will help you turn a lowly call-to-action button into a rich conversion divider (without making your landing page look and feel too busy).
​➜ see lesson M4

And much more…

A small sample of what’s inside:

✅ Give me 5 minutes and I’ll give you the testing strategy that helped Eugene Schwartz sell over $100M per year in books. (Yes, it’s absolutely transferable to landing pages.)
​➜ see Module 9: Introduction

✅ Exactly what to do after your test fails. (Don’t worry, you won’t need to recreate the entire page.)
​➜ see lesson N1

✅ How to continuously improve your landing page’s conversion rate for months or even years (especially if it’s already performing very well.)
​➜ see lesson N2

✅ This exclusive offer is only available to TLP students after they complete the course.
​➜ see lesson N3

And much more…

Absolutely. This training is for you if:

✅ You want to increase the conversion rate of an EXISTING landing page to drive more:

☑️ newsletter subscribers
☑️ demo requests
☑️ discovery calls
☑️ webinar signups
☑️ lead-gen & info-product conversions, including:
✔️ course sales
✔️ podcast downloads
✔️ coaching calls
✔️ conference signups
✔️ book sales
✔️ and virtually any other audio, written, or video content

✅ You want to create a NEW landing page using the unique, proprietary process and methodology developed and used by Eddie Shleyner, founder of VeryGoodCopy, to create high-performing landing pages (as well as emails and other conversion assets) for hundreds of delighted clients, including solo creators, startups, and the Fortune 500 and 100.

✅ You’re ready to follow a clear, timeless, proven curriculum that not only shows you how to wireframe, design, and write your landing page, but simultaneously teaches you how to think like direct marketer, developing your copywriting intuition, instincts, and taste.

✅ You’re not sure how to diagnose the problems on your landing page, so every round of edits and revisions feels like guesswork (instead of a methodical path to improvement).

✅ You’re not sure know how to craft targeted messaging that genuinely resonates with your specific audience, so even if your landing page looks good, it still fails to convert.

✅ You’re not sure know how to structure an irresistible offer that motivates visitors to act immediately.

✅ You’re not sure how to assemble your landing page, uncertain about which elements to include and how to organize them in a way that’s clear and compelling to visitors.

✅ You’re not following a clear testing strategy, so your A/B experiments get inconsistent or negligible results, which wastes valuable time, traffic, and budget without providing actionable takeaways or progress.

✅ Your visitors are bouncing, quickly leaving your landing page without taking any action whatsoever.

✅ You’re using AI to generate design and copy, but feel overwhelmed—even paralyzed—by its unlimited options, which leads to assumptions and costly mistakes. AI can be a powerful tool, but only in the hands of a trained, discerning copywriter.

When you access the resources and methodology inside Transformational Landing Pages—the proven system and rules; the unique wireframes and templates and examples—you should, I think, use AI as an aid (and I can show you exactly how to do this safely and reliably during a Private Working Session).

However, I don’t recommend completely outsourcing your copywriting and, more importantly, thinking to an LLM.

Mainly because when you shortchange any intellectual work—especially something as technical as advertising—you miss out on the process, which is inherently illuminating:

“The various byproducts of the copywriting process,” said Ogilvy vice chairman Rory Sutherland, “may be in fact more valuable than running the ad when it finally emerges.”

It’s hard to measure a copywriter’s creative process, so it’s easy to disregard its value. It’s easy to label human thoughtfulness—all the time and energy it demands—unnecessary or even obsolete in the face of a tool that seems to magically leapfrog the stages between an idea and an ad. But while AI's eye-popping speed makes it feel efficient, it’s actually most often counterproductive because the instantaneity of LLM writing makes poor and half-baked ideas tidy enough to appear passable.

So while AI should be involved, the onus is still on you to be the discerning authority, the purveyor of taste and quality and resonance, something TLP will help you develop. This training is designed to teach you things about your market, product, and offer that will change your perspective (and advertising performance) in a potentially invaluable way.

TLP blends proven direct-response principles with my own unique, hard-earned landing page techniques, structure, and design. Plus, it's interactive and remarkably practical, so you will have a ready-to-test page at the end of the training.

Will it take seconds to assemble? No, but then it really shouldn't...

Creating any ad (especially a high-stakes landing page) should be a thoughtful, deliberate, human-led process—and thousands of copywriters, marketers, and entrepreneurs have already used TLP to tap into it.

If this feels right to you, then I invite you to dramatically improve your skills, intuition, confidence, and conversion rate inside Transformational Landing Pages.

No.

Over 3000 students—ranging from complete beginners to professional copywriters—have taken Transformational Landing Pages and less than 1% have requested a refund:

🗣️ "I've been a copywriter for almost 5 years and there was still so much gold in this course."
~Sarah Kuiken, Copywriter & Founder, Flourish Writing

🗣️ "I discovered eye-opening copywriting techniques that I hadn't come across before."
~Abhinav P., MBA, Retail Management & Marketing, Mu Sigma

🗣️ "I've never been taught to write landing pages the way Eddie teaches it (and I've been in marketing for a looooong time)."
~Jen Liddy, Founder, Jen Liddy, Brand Voice & Message Expert

TLP is a persuasion course masquerading as a landing page course. It's specifically designed to help you standup a clear, compelling landing page, yes, but we’re constantly hearing from people who say the lessons transcend landing pages and can be applied to all manner of digital assets and ads:

🗣️ "It's not just helping me with landing pages... but he's teaching me how to think in a way where I can communicate more persuasively in general."
~Lach Richardson, Founder & Ecological Garden Specialist

🗣️ "It will get you thinking beyond landing pages, as it provides tips and strategies you can use across all content writing."
~Kathleen Siddell, Content Marketing Specialist, alwaysAI

✅ More conversions:
You will increase the conversion rate of any existing landing page, compelling more visitors to take the action you’d like them to take—buying a product; scheduling a meeting, demo, or discovery call; downloading a lead-gen asset; subscribing to your newsletter—so you’ll convert more visitors without necessarily increasing your traffic spend.

🗣️ “Shout out to Eddie Shleyner for rewriting my newsletter landing page. The one I wrote was good, but what he did doubled my conversion rate.”
~Devin Reed, Head of Content, Clari & Founder, The Reeder

🗣️ "Eddie’s campaign DOUBLED our goal with only half the list."
~Jordan Feise, Sr. Content Marketing Manager, Gong

✅ Less guesswork:
You will get a clear, structured system for writing effective landing pages, so whether you’re starting from scratch or working to improve an existing page, you can take the guesswork out of the equation:

🗣️ "Eddie walked me through his system on a 1:1 consultation call. He explained the principles and showed me the techniques he used to create landing pages."
~Justin Welsh, Founder, The Saturday Solopreneur

✅ Transferable skills:
You’ll learn proven persuasion techniques and theory every direct marketer must understand to develop their copywriting intuition, instinct, and taste, so you can apply your newfound skills to not only landing pages, but almost any other conversion asset, including emails, banner ads, and more:

🗣️ "Everything you need to know about how to write a timeless, effective, high-converting landing page is in this course."
~Kevin Rogers, Copywriter & Founder, Copy Chief

✅ Creative speed:
TLP’s repeatable system and format will help you stand up landing pages fast, even if you typically struggle to make creative decisions:

🗣️ "This course helped me stand up a new landing page for my coaching business in 24 hours."
~Christian Krause, Founder, SaaS Sales Academy

✅ Efficient:
Each lesson is short, concise, and focused—incredibly easy to digestible and understand—so you'll absorb powerful concepts effortlessly, even with limited time:

🗣️ "Though the lessons don’t take more than 4 minutes each, nothing is left behind."
~Flor Maria Cruz, Founder, The Analytical Wordsmith

✅ Captivating:
Many students report finishing the entire training (about 2.5 hours of video lessons) in just one sitting, citing that the unique format and engaging, story-driven style felt addictive:

🗣️ ”This feels like watching your favorite show or movie you don’t want to end…”
~ Kevin Casey, Author “(Un)Selling”

🗣️ "I'm binging the whole thing as if it's the latest Harlan Coben adaptation on Netflix."
~Alexandra Murphy, Marketing Assistant, Socitm

🗣️ “Great course! Clear, concise, dare I say binge-able? A how-to that I look forward to putting into practice.”
~Gwen Takagawa, Sr. Privacy Consultant @ Privageo

✅ Accessible:
Despite the inherent complexity of copywriting and persuasion, you won’t feel intimidated by the curriculum inside TLP—it was painstakingly designed to feel simple, easy, and approachable:

🗣️ "Eddie's teaching style is relatable and friendly, making complex concepts easy to grasp."
~Ruben Hassid, AI Expert & Founder, RubenHassid.ai

✅ Actionable:
You’ll get step-by-step guidance in logical, easy-to-follow chunks that eliminate overwhelm and confusion. Plus, the assignments throughout will reinforce your learning while encouraging its immediate application, so you actually build your landing page as you move through the training and finish with a version that’s ready-to-test:

🗣️ "Eddie’s approach to this course is so refreshing. Bite sized, but dense, nuggets of information delivered in digestible (and logical) order."
~Keith Allaun, Managing Director, Critical Point Solutions

🗣️ "He gives you templates and homework assignments for every module as well to facilitate instant application."
~Christian Krause, Founder, SaaS Sales Academy

✅ Clear frameworks and structured templates…
So you can instantly apply proven formulas instead of starting from scratch:

🗣️ "Building landing pages is far easier thanks to the template he shares and uses throughout the course." ~Daniel Alessandro Pilotta, Digital Marketing, Digital Automations

✅ Modules organized around essential copywriting concepts…
So you'll systematically learn the principles, techniques, and theories top copywriters lean on to make creative decisions:

🗣️ "Each module—from 'Achieving Clarity' to 'Intensifying Desire' and 'Compelling Action'—is thoughtfully designed with real-world examples." ~Ruben Hassid, AI Expert & Founder, RubenHassid.ai

✅ Practical, real-world examples that demonstrate each concept…
So you’ll always have a frame of reference that makes every lesson effortlessly clear and memorable:

🗣️ "Eddie covers everything in a way that guarantees we can get the job done." ~Flor Maria Cruz, Founder, The Analytical Wordsmith

✅ Specific, ultra-focused lessons…
So you’ll understand the purpose behind every single element on your landing page:

🗣️ "Loved your breakdown of landing page dividers. That six-element hero section is going to be a game-changer for our events." ~Dimitri Soru, Marketing Manager, Reuters

✅ Downloadable PDFs, visuals, and transcripts…
Resources you can reference for clear, deep, memorable learning:

🗣️ "Eddie is doing a fantastic job with short video clips, illustrated PDFs and homework to help me improve." ~Benoit Petry, Paid & Organic Channels Manager, Pipe

Of course!

In fact, here’s a concise template you can use to introduce TLP to your manager:

— — —
Hey [MANAGER],

I’d love to take VeryGoodCopy’s new course on conversion copywriting. 

I’ll use what I learn to create an alternative version of the landing page for [CONTENT ASSET]. The goal is to double the conversion rate. Maybe even more. Fingers crossed!

Can I please expense it?
— — —

Or something like that ;)