Introducing a new VeryGoodCopy training & exclusive community:

From Eddie Shleyner, the creator and author of VeryGoodCopy, one of the copywriting industry’s most celebrated email newsletters:

The one-of-a-kind system behind Transformational Sales Emails combines proven direct-marketing research with all the emotion and resonance of realist fiction to produce a new, ultra-vivid and immersive “Mind Movie” style of copywriting that commands attention like a great film—and compels action like a relevant and timely sales letter:

When you take this cohesive and meticulously crafted video training, you'll discover how elite copywriters in 2026 are using:

• AI to uncover more nuanced, specific, and highly usable information about a market than a human ever could...

• Human craft to write it better than a machine ever could...

It's superhuman research meets super-human writing.

Inside...

You'll find 56 video “micro-lessons” across 4 main modules:

Total run time:
3 hours, 23 minutes

@1.25 speed: 2 hours, 42 minutes
@1.5 speed: 2 hours, 15 minutes

Something unexpected is happening:

The rise of “slopaganda” is driving an almost unprecedented demand for great copywriting: 

Marketing departments everywhere are learning this lesson the hard way because while AI can instantly generate coherent copy, it can only produce, at best, relentlessly, unquestionably average copy. Dead center, middle-of-the-road stuff. 

The industry has created a name for it:

slopaganda

slo·pa·gan·da
​noun

The flood of hastily generated, AI-produced messaging designed to persuade, but too average to move anyone.

"My inbox is wall-to-wall slopaganda!"

These days, if you have good, accurate research—and that's a big if—anybody can slop up a generic email in seconds.

But will it get read?
Much less arrest the reader? 
Much less make the reader feel something: 

Emotion—a feeling—precedes action. 

Emotion, more than anything else, drives response.

That's why I created this training: 

Inside...

I break down the unique style and approach that makes my VeryGoodCopy micro-lessons so moving: 

And then...

I show you how to use VGC's emotional style to write sales emails. 

Across (at least) 56 remarkably cohesive video micro-lessons, I've systemitized how to emulate VeryGoodCopy's famous writing style to: 

• write emails your prospects actually enjoy reading—and you actually enjoy writing... 
• tell vivid, engrossing stories your prospects will immediately visualize and relate to...
• sound like yourself—human and distinctive—and not robotic or templated...
• change your prospect's mood before they click, so they arrive at the next step of your sale process with a degree of emotional momentum, primed to take action...

The TSE system I lay out is exactly how I write sales copy for my own clients, including:

​So...

Will this training work for your industry?

As long as you can sell via email, the answer is yes. 

The research and writing approach inside Transformational Sales Emails will show you how to meet any buyer precisely where they are, so they feel seen, understood, and incredibly motivated to take action.

For example:

It’s November, 2025:

I’m about to deliver my all-time highest-paying client project, an email campaign. I’m in my home office, presenting the work via Zoom. The client’s team, about half a dozen people, have gathered together in a conference room to listen to me.

“Hey folks,” I say. Everyone says hello back. “Let’s get started.”

I share my screen.

“First I’m gonna read the emails,” I say, “then I’ll show my work, like math class.” I smile and the room chuckles politely.

The marketing director, the person who hired me, is sitting at the head of the conference table. She closes her laptop and leans forward. She keeps her hand in a fist under her chin as I read the first email in the sequence.

I read the subject line, the preview text, and the body copy as the group follows along on my screen. I read for about 90 seconds before the words run out and the email ends.

I look up. Nobody speaks. I’m about to break the silence when the director leans forward. 

“Eddie—” she says. “Eddie—”

She puts her forearms on the table and looks around the room.

“Yes?” I say.

“Eddie, how did you do that?”

“How did I do it?”

“How did you write like that about us?” she says. “About our product of all things.”

I nod and switch tabs. “I’ll show you exactly.”

Fact is...

I can write this way about anything, including whatever you are selling. As long as you have a good product for a specific market, I can write like “that” about it...

And so can you. 

Let me show you exactly, too, inside: 

Frequently Asked Questions

Thank you so much for being here.
I appreciate your time and consideration!
If you have any questions, please email me at eddieshleyner@verygoodcopy.com.

With gratitude,