From Eddie Shleyner, the creator and author of VeryGoodCopy, one of the copywriting industry’s most celebrated email newsletters:

The system behind Transformational Sales Emails combines timeless direct-marketing principles with all the emotion and resonance of realist fiction to produce a new and unique “Mind Movie” style of copywriting that entertains like a story and compels like a sales letter.

Inside you’ll find 56 video “micro-lessons” across 4 main modules:

Total run time:
3 hours, 23 minutes

@1.25 speed: 2 hours, 42 minutes
@1.5 speed: 2 hours, 15 minutes

In the Age of AI...

The rise of “slopaganda” is driving incredible demand for great copywriting:

Because while AI can write, it can only write relentlessly, unquestionably average copy. Dead center, middle-of-the-road stuff:

slopaganda
slo·pa·gan·da
​n.

The flood of hastily generated, AI-produced messaging designed to persuade, but too average to move anyone.

"My inbox is wall-to-wall slopaganda!"

These days, with good research in hand, anybody can slop up a 5-out-of-10 sales email in seconds. But will it get read, much less arrest the reader and compel them the same way intentional, emotional copy written by a human would?

Almost certainly not. To act, the reader must truly feel something. 

Emotion, more than anything else, drives response.

So I’ve mined my best VeryGoodCopy micro-lessons for the writing and storytelling techniques that make them so moving:

I teach these techniques inside the training:

I demonstrate the many ways I leverage my unique VGC writing style to create ultra-engaging sales copy for my clients, including:

​​Transformational Sales Emails will show you how to meet the buyer where they are, so they feel seen, understood, and motivated to take the next step in the sales process, whatever that may be.

An effective sales email will always move the prospect closer to a purchase. If your copy gradually moves the buyer forward, you can sell anything, which is why this training will work for any industry.

For example:

It’s November, 2025. I’m about to deliver my all-time highest-paying client project, an email campaign. I’m in my home office, presenting the work via Zoom. The client’s team, about half a dozen people, have gathered together in a conference room to listen to me.

“Hey folks,” I say. Everyone says hello back. “Let’s get started.” I share my screen. “First I’m gonna read the emails,” I say, “then I’ll show my work, like math class.” I smile and the room chuckles politely.

The marketing director, the person who hired me, is sitting at the head of the conference table. She closes her laptop and leans forward. She keeps her hand in a fist under her chin as I read the first email in the sequence.

I read the subject line, the preview text, and the body copy as the group follows along on my screen. I read for about 90 seconds before the words run out and the email ends.

I look up. Nobody speaks. I’m about to break the silence when the director leans forward. 

“Eddie—” she says. “Eddie—”

She puts her forearms on the table and looks around the room.

“Yes?” I say.

“Eddie, how did you do that?”

“How did I do it?”

“How did you write like that about us?” she says. “About our product of all things.”

I nod and switch tabs. “I’ll show you exactly.”

Fact is:

I can write this way about anything, including whatever you are selling. As long as you have a good product for a specific market, I can write like “that” about it. 

And so can you. 

Let me show you exactly, too, inside ​​Transformational Sales Emails.