9 video micro-lessons across 3 submodules...

⏱️ Run time: 32 minutes 

Before you can do any research, much less write a word of copy, you must understand how markets actually work: why people buy things, why they don’t, and what has to be in place first for your email campaign to have a real chance of succeeding.

Inside ↴

• The not-so-subtle “twist” you can put on your email copy to make your landing page far more compelling, engaging, and effective.
• The two-part click trigger most copywriters only half use. (You already know part one. Part two is why some clicks turn into buyers while others bounce.) 
• Forget features and benefits. This is actually the most captivating and compelling thing about your product. (Use it to make even highly skeptical buyers believe your claims.)
• How to make your product or service feel undeniably singular in the market (even if it’s quite typical).
• Your most powerful selling point may be something every competitor also has or does: how to honestly and ethically “claim” it first, making it your own.
• How to make an old product feel brand-new and exciting (without changing a single thing about it).
• And much, much more ↴

20 cohesive video micro-lessons across 4 submodules...

⏱️ Run time: 1 hour, 29 minutes

Inside, I break down "Desire Drilling": my research process for developing an intimate, almost clinical understanding of any market.

It combines human research with AI to produce something incredibly valuable to copywriters, marketers, and salespeople: a clear, specific picture of your market's most significant desires...not just what they are, but the emotions and beliefs underneath them (the things prospects feel deeply, but rarely say out loud).

And because the Transformational Sales Emails system is engineered like a lock and key—the Research module and the Writing module are designed to fit together perfectly—you'll take this data directly into Module 3 and immediately start using it to write your emails.

Inside ↴

• You can do everything right, but if you mess up this part of the process, your next sales email is almost certainly going to flop.
• How one personal conversation with an illustrious direct-response marketer forever changed my copywriting ethos, mindset, approach—and results.
• The winningest copywriter of the 20th century used this research method every time he wrote an ad, but most copywriters shortchange the process because it takes too long… AI changed that.
• The copywriting job AI is actually best at…
• The decisions you should never outsource to AI (no matter how “good” it gets)…
• The difference between excellent and dangerously bad AI research is something most copywriters get exactly backwards.
• Use this reliable, repeatable method to completely safeguard your AI-research process.
• Why the most useful research insights never show up in surveys, reviews, or on sales calls—and how to find it instead.
• How to turn a trivial complaint into a deeply emotional email angle, with one question most copywriters never think to ask.
• Most copywriters don’t feel comfortable writing about this hidden buying motivation—and it’s costing them untold sales.
• Your most potent and persuasive sales email material is hiding in plain sight…
• This 30-second technique will reveal your market’s deepest, most sincere desires, what your prospect’s really want.
• Your research turned up a dozen desires, but which one should your marketing focus on? This proven, yet little-known scoring system will help you determine the strongest, most potent desires to feature in your sales emails.
• The most important word in marketing (it isn't "you," "free," or "new") and how to use it to create exceptional sales emails.
• When a prospect is sitting on the fence, do this to get the sale…
• How to develop the most valuable skill an email copywriter can possess…
• This is how the copywriters who are best positioned for the next decade are using AI…
• Why you might dread writing sales emails, and the shift that makes you actually look forward to it.
• The unexpected, life-altering side effect of studying Transformational Sales Emails.
• And much, much more ↴

27 cohesive video micro-lessons across 7 submodules...

⏱️ Run time: 1 hour, 20 minutes

Inside, I dissect and demonstrate (in remarkable detail) the ultra-vivid and immersive writing method I've been developing since 2014, the style behind every VeryGoodCopy essay, newsletter, and email that helped me grow this brand into what it is today. 

I call it "Mind Movie" writing: a method that effortlessly blends the emotion and resonance of minimalist and realist literature with the persuasive principles of direct-response copywriting.

The result is a categorically distinctive style of writing, one that draws the reader in like a great film and compels them to act like a perfectly timed sales letter.

Inside ↴

• The one-of-a-kind writing style—unique to VeryGoodCopy—that creates undeniably vivid, relevant, and moving email copy…

•  How to get readers to practically write your email for you…

• How to make readers lose themselves in your emails.

• One simple question that exposes the flattest lines in your copy, and how to bring them to life.

• How to make readers literally “feel” your writing…

• The technique every great screenwriter uses to make audiences lean in, and how to use it to pull readers deeper into your sales emails.

• The counterintuitive way to write hyperrealistic dialogue that makes your emails unputdownable.

• A stylistic choice that will immediately and effortlessly pull readers into your email…

• Your email's best opening line is probably buried somewhere in the middle. Here's how to find it.

• The 5-part structure that turns a short story into a sales email.

• How to write the most psychologically powerful part of a sales email.

• The uncomfortable truth your prospect needs to see in your email, and why saying it earns more of their trust than any compliment.

• The stupid-simple "T&T" technique that keeps readers hooked all the way through your pitch.

• The paradoxical link-placement mistake most email marketers make.

• Your analytics can't tell the difference between these two clicks, but your sales page can.

• Stop writing subject lines that tank your open rates: this process delivers eye-popping results…

• The best subject lines are hiding in plain sight: this counterintuitive approach will help you write un-ignorable subject lines (without resorting to clickbait)…

• Why the fastest way to write with AI may produce your weakest work, and the part of the process you must always protect.

• Working this way will give you that “lighting-in-a-bottle” feeling every time you sit down to write an email…

• How to actually enjoy writing again, or maybe for the first time in your life, while writing sales emails that work.

• And much, much more ↴

Real-time writing & walkthrough videos
+
LIVE student copy reviews

⏱️ Run time: ∞

❗ INCLUDED FOR A LIMITED TIME ONLY ❗

Modules 1, 2 and 3 are a series of 56 cohesive videos that break down—in a clear, prescriptive, systematized way—how to think about, research, and write this unique style of sales email. 

Module 4 is a living, ever-expanding library of Transformational Sales Email examples. It will never stop growing. I will continuously upload:

• Real-time writing: long-form videos of me writing a Transformational Sales Email from scratch, narrating my decisions along the way.
• Real-time walkthroughs: long-form videos of me explaining finished emails, breaking down the craft behind each element.
• LIVE student writing reviews: long-form videos of me reviewing and editing a TSE student’s email live, with detailed feedback anyone can learn from.

There's no cap on this module. Every new email I write to sell TSE will become a new lesson. Every student submission that comes in will become an opportunity to go deeper and explore the versatility of this system and style. 

The library (and its value) will compound in perpetuity.

Right now, if you’re reading this on the TSE checkout page, access to Module 4 is included with the purchase price.

In the near future, this will change: as the library grows, I will move  Module 4 behind a separate paywall. Students who join after that happens will pay for access.  

Don't delay. Join now to get lifetime access to Module 4 at no additional cost (no matter how large it gets or what it costs everyone else down the road).